Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.
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To generate more targeted traffic to your website, it is important to optimize your website for search engine with the right SEO Strategies.
Yet webmasters and business owners still made some seo mistakes that can affect their Ranking on Google and other search engines. Here are the 9 seo mistakes that you might make and how to fix them.
- Publishing duplicate content
To avoid being penalized from Google Panda, it is important that your website pages must not contain low quality content, thin or duplicate content.
- Ignoring On- Page SEO
- Poor Link building
To avoid being penalized from Google Penguin, you should focus on getting link from high Quality or high PR websites.
- Avoiding Social Media
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- Forgetting Competitive Analysis
The Competitive Analysis should begin when you have to start SEO for your client website and when you are doing Keyword research and it should continue as your site improves in the rankings. It is important to carefully study about your competitor’s performance that what they are doing.
- Avoiding site loading speed
- Not tracking site traffic and flow with Google analytics
Are you monitoring your site traffic and flow with Google analytics? Google Analytics is the leader in web analytics and enables you to determine the weaknesses and strengths of your website. For example, With Google Analytics, you can see the number of people that are visiting your website and also where that traffic is coming from, how they found your website, Web browsers used by your visitors and what keywords were used by visitors etc.
- Not Being Mobile Ready
An increasing percentage of the user access content using mobile and there is no reason to not be mobile ready. Having a mobile website or responsive website will help your content to reach greater number of audience. If your budget is low you can go for cheap mobile –ready Templates.
- Poor Site Structure
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