Website Designing - First and Last Impression

Today is generation where technology comes first as a priority when comes to know about any business service/Products. People prefer Google and first visit your website to know more about your company.

  The study showed clearly that the look and feel of the website is the main driver of first impressions. At the same time, poor interface design was particularly associated with rapid rejection and mistrust of a website. When participants did not like some aspect of the design, the whole website was often not explored further than the homepage and was not considered suitable.

The website sections that drew the most interest from viewers were as follows:

• The institution’s logo. Users spent about 6.48 seconds focused on this area before moving on.
• The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.
• The search box, where users focused for just over 6 seconds.
• The site’s main image, where users’ eyes fixated for an average of 5.94 seconds.
• The site’s written content, where users spent about 5.59 seconds.
• The bottom of a website, where users spent about 5.25 seconds.

Great design gets people to trust you and to stick around. Poor design creates mistrust and makes people leave.

First impressions are 94% was about design (complex, busy layout, lack of navigation aids, noring web design especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation appeared had by far the biggest influence on people’s first impressions of the site.